Business Strategy & Economics
Goals, margins, customer value and what growth needs to be profitable.
Growth X-Ray™ · 360° Growth Audit
See the Full Picture Behind Your Growth.
Growth X-Ray is a structured diagnostic of the systems that connect marketing investment to qualified opportunities and revenue. It identifies evidence-backed issues, separates urgent fixes from longer-term opportunities and creates a prioritized plan.
Eight Dimensions
What the Growth X-Ray Examines
Not only Google Ads or SEO. The scope covers the connected acquisition system, within what we agree up front.
Acquisition Channels
SEO and AI search, Google Ads, Meta, LinkedIn, referrals and marketplaces—judged by downstream value.
Website & Conversion Experience
Landing pages, speed, mobile journeys, forms and the clarity of the offer.
Data & Tracking
GA4, GTM, conversion events, attribution and whether the numbers can be trusted.
Lead Generation & Routing
Lead capture, qualification, routing rules and speed to first contact.
CRM & Sales Process
Pipeline stages, follow-up discipline and where opportunities stall.
Technology & Infrastructure
The tools, integrations and site setup that support growth, within agreed scope.
AI & Automation Opportunities
Practical places where AI and automation save time or improve response.
Deliverables
What You Receive
Clear documents you can act on—and a session to walk through them together.
Request Your Growth X-Ray™- Executive SummaryThe few things that matter most, in plain language.
- Growth Health ScoreWith the scoring rubric and a confidence level for each area.
- Leak MapWhere the journey loses value, backed by evidence.
- Priority MatrixEvery issue ranked by impact, effort and urgency.
- 90-Day BlueprintA sequenced action plan with owners and dependencies.
- Measurement PlanKPIs and tracking so progress can be proven.
- AI & Automation RegisterOpportunities listed with effort and expected benefit.
- Readout SessionA walkthrough of findings and next decisions.
The Blueprint
From Diagnosis to a 90-Day Plan
Actual tasks and timing depend on scope, evidence, access and dependencies.
Stop the Bleeding
Fix broken tracking, wasted spend and slow lead follow-up—the issues costing money right now.
Systemize
Improve landing pages, search-intent content, lead routing and reporting so results repeat.
Scale & Automate
Invest more where evidence is strong and automate the manual work that slows the team.
Process
How the Process Works
Scope
Agree goals, dimensions and access.
Collect
Secure exports and read-only access.
Diagnose
Test the evidence across the journey.
Map
Build the Leak Map and score.
Plan
Prioritize the 90-day blueprint.
Decide
Readout and next-step decisions.
FAQ
Frequently Asked Questions
Is this only a Google Ads or SEO audit?
No. Paid media and SEO are part of it, but the X-Ray covers the connected acquisition system—website conversion, tracking, lead handling, CRM and sales process—so the real constraint is found, wherever it sits.
What access do you need? Should I send passwords?
Please never send passwords through the website form. If data access is needed, we arrange exports or read-only access securely after scoping.
How is AI used?
AI may assist with pattern review, clustering and summarizing. Every finding is checked by me against the evidence and your business context before it reaches the report.
Is implementation included?
The Growth X-Ray is a diagnostic and plan. Implementation is separate unless we agree it as part of the scope or an ongoing Growth Partnership.
Do you guarantee 3× growth?
No. Nobody can honestly guarantee growth. What you get is a clear, evidence-backed view of what is holding growth back and what to do first.
Which businesses is this for?
Businesses already spending on marketing—typically with a website, lead flow and a sales or fulfilment process—who want to know where value is being lost.
Ready to See Where Growth Is Leaking?
Share a few details. I’ll review the request and follow up if the scope is a fit. Learn more about the method or case studies.