Enquiries that don’t enrol
Reviewing which campaigns, keywords and forms produce counselling-ready leads versus volume alone.
Case Studies
Real Problems. Evidence-Led Decisions.
Each case study shows the business context, the actual challenge, the evidence reviewed, the intervention and what changed—with the measurement behind every number.
The Format
How Every Case Study Is Written
The same structure every time, so you can judge the work on its evidence.
Client context
Industry, size, market.
Challenge
The real business problem.
Diagnosis
Evidence reviewed.
Intervention
What was actually done.
Results
Measured, with caveats.
Learning
What it teaches.
Next step
What comes after.
Evidence Standard
Numbers You Can Check
Every numerical result states its time period, baseline, result, denominator, measurement source and attribution caveats.
Client names, logos and screenshots appear only with permission. Where results can’t be verified, the project is shared as an anonymized breakdown without numerical claims.
EVIDENCE CHECKLIST
- Time period stated
- Baseline and end point
- Denominator shown (e.g. per 100 leads)
- Measurement source named
- Attribution caveats disclosed
- Client permission confirmed
Being Prepared
Detailed Case Studies Are Coming
Full write-ups are being prepared with client permission. Meanwhile, these are problems I regularly examine.
Slow site-visit follow-up
Connecting ad leads, call handling and CRM stages to see where interested buyers go cold.
Search visibility without sales
Matching SEO and Shopping visibility to products with margin, and fixing tracking gaps hiding true return.
Typical challenges for illustration—not published client results.
Discuss Your Growth System
Start with a Growth X-Ray™ to find where value is being lost.