Many leads, few sales
Lead volume looks healthy, but sales says quality is poor. The X-Ray traces which sources, keywords and forms create leads that never convert.
Growth rarely breaks in just one place. A campaign can bring the right people to your website, yet opportunities disappear when the experience, follow-up or sales process falls short.
After 15+ years working across digital marketing and customer acquisition, I’ve learned to look beyond individual channel metrics. I bring marketing, search visibility, analytics, CRM and AI-powered systems into one connected view to understand what is working, where friction exists and which changes deserve attention first.
From search visibility and customer acquisition to CRM, interactive AI chatbots and intelligent business systems, I connect strategy, data and technology to help businesses grow smarter.
Help your business get discovered across search engines and AI-powered discovery experiences through stronger technical foundations, structured data and useful content.
Connect paid media, audience strategy and customer journeys to attract relevant prospects and improve acquisition efficiency.
Understand user behaviour, identify conversion friction and make better decisions using reliable tracking and evidence-led analysis.
Organise enquiries, track opportunities and connect lead handling with sales follow-up to create a more structured customer lifecycle.
Build interactive AI-powered conversations that help visitors find information, explore solutions and move towards the right next step.
Develop practical AI tools and connected workflows that reduce repetitive work, improve operational visibility and support evolving business needs.
Acquisition, website experience, tracking, lead routing, follow-up and sales conversion influence one another. Optimizing one channel in isolation can leave the larger constraint untouched.
Rankings can climb while enquiries stall. Cost per lead can fall while sales fall too. The leak is usually between the teams and tools—not inside one dashboard.
Every step can leak. A Growth X-Ray finds where it happens and what to fix first.
Don’t optimize the dashboard. Optimize the business. Four steps take you from scattered reports to one prioritized plan.
Strategy, channels, SEO, website, tracking, lead handling, CRM and automation reviewed together.
Evidence-backed issues showing where the journey loses value, with confidence for each finding.
Actions ranked by impact, effort and urgency—stop the bleeding, systemize, then scale.
Optional ongoing support to implement, measure and refine what the blueprint recommends.
Enter your website to see how it scores on performance, technical SEO, on-page SEO and AI-search readiness — in about 30 seconds.
Enter your website above and press Scan My Website to see where it is leaking.
Performance — Google Lighthouse mobile test via PageSpeed Insights (loading speed, interactivity, layout stability).
Technical SEO — HTTPS and redirects, robots.txt, XML sitemap, canonical tag, indexability, mobile viewport and language.
On-Page SEO — title and meta description, one clear H1, subheadings, image alt text, content length, social tags and internal links.
GEO/AEO Signals — readiness for AI answers: structured data, business identity schema, Q&A content, AI crawler access, llms.txt, author signals and freshness.
The Website Growth Score is the average of the scores that could be measured. Anything that cannot be measured is shown as “Not checked”.
An automated snapshot of one page. Scores are a diagnostic aid, not a benchmark or guarantee.
Discover the wider marketing and business factors that may be limiting your growth.
AI helps review patterns faster. Experience decides what the patterns mean for your business.
= One clear, prioritized decision—not another dashboard.
How AI is usedCampaigns, search and conversion work across these sectors, for businesses in six countries.
Google, HubSpot and AI programmes behind the campaigns, content and AI-assisted analysis I use for clients. Tap any certificate to view it full size.
Every case study shows the context, the evidence reviewed, what changed and how it was measured. No invented numbers.
Lead volume looks healthy, but sales says quality is poor. The X-Ray traces which sources, keywords and forms create leads that never convert.
Organic rankings grow on informational topics while buyer-intent pages are thin. Search and conversion are reviewed together.
Ads, analytics and CRM show different numbers. Tracking is reconciled so budget decisions rest on data you can trust.
These are common patterns, not client results. Verified case studies are published with client permission.
Find the leak. Fix the system. Scale what works.